Michael Dell is moving quickly to overhaul his company, and turning to some new places to find answers.
Dell has wasted little time cleaning house over the last few months as he searches for a way to get the PC maker back on track. Former CEO Kevin Rollins and former Chief Financial Officer Jim Schneider have been the highest-profile departures, and a raft of prominent executives from outside the PC industry--such as Friday's hire of Motorola's Ron Garriques--are coming in to shake up the old way of doing business at Dell.
Analysts believe that Dell needs new strategies, better products and closer relationships with its customers to return to form. The company isn't falling apart by any means, but it is growing much slower than Dell or Rollins had predicted two years ago. It's also dealing with a market that has migrated away from Dell's strengths.
Consumers are looking for technical support and more style in their PCs, and enterprise customers are gravitating toward system-management features for their servers. For a growing portion of customers, cheap boxes manufactured efficiently don't cut it anymore.
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